UNO!™

-2.50
Bad
Price: Free
Ads: Yes
In App Purchases: Yes

iOS App Store
Google Play App Store

Temporal Dark PatternsTemporal Dark Patterns

This game has 20 reported Temporal Dark Patterns. There are 8 votes indicating the absence of a dark pattern.

-2.62

5 votes
Daily Rewards -
5 / 0 votes
Encourages return visits every day and punishes you for missing a day.

4 votes
Infinite Treadmill -
4 / 0 votes
Impossible to win or complete the game.

4 votes
Can't Pause or Save -
4 / 0 votes
The game does not allow you to stop playing whenever you want.

3 votes
1 votes
Advertisements -
3 / 1 votes
Forced to watch ads or given rewards for watching ads.

2 votes
1 votes
Grinding -
2 / 1 votes
Being required to perform repetitive and tedious tasks to advance.

2 votes
2 votes
Wait To Play -
2 / 2 votes
In-game timers that make you arbitrarily wait for something.

4 votes
Playing by Appointment -
0 / 4 votes
Being forced to play according to the game's schedule instead of yours.

Monetary Dark PatternsMonetary Dark Patterns

This game has 29 reported Monetary Dark Patterns. There are 16 votes indicating the absence of a dark pattern.

-2.17

5 votes
Premium Currency -
5 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

5 votes
Artificial Scarcity -
5 / 0 votes
Limited time offers with unnecessary urgency.

3 votes
Pay to Skip -
3 / 0 votes
Spend money to avoid waiting for a timer to expire.

4 votes
Gambling / Loot Boxes -
4 / 0 votes
Spending real money to play a game of chance for a reward.

3 votes
1 votes
Accidental Purchases -
3 / 1 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

3 votes
2 votes
Pay to Win -
3 / 2 votes
A player can spend real money to purchase something that gives them an advantage in the game.

3 votes
2 votes
Recurring Fee -
3 / 2 votes
Encourages players to play as much as possible to get their money's worth.

1 votes
3 votes
Power Creep -
1 / 3 votes
A permanently purchased item in the game becomes less valuable over time.

1 votes
2 votes
Waste Aversion -
1 / 2 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

1 votes
2 votes
Anchoring Tricks -
1 / 2 votes
Placing a cheap item next to an expensive item to make it look more affordable.

4 votes
Pay Wall -
0 / 4 votes
The game becomes impossible to continue playing without payment.

Social Dark PatternsSocial Dark Patterns

This game has 19 reported Social Dark Patterns. There are 12 votes indicating the absence of a dark pattern.

-2.1

5 votes
Social Pyramid Scheme -
5 / 0 votes
You get a bonus for inviting your friends and then they have to invite their friends.

5 votes
Competition -
5 / 0 votes
The game makes you compete against other players.

4 votes
1 votes
Reciprocity -
4 / 1 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

3 votes
2 votes
Fear of Missing Out -
3 / 2 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

1 votes
3 votes
Social Obligation / Guilds -
1 / 3 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

1 votes
2 votes
Encourages Anti-Social Behavior -
1 / 2 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

4 votes
Friend Spam / Impersonation -
0 / 4 votes
The game sends spam to your contact list or social media account.

Psychological Dark PatternsPsychological Dark Patterns

This game has 17 reported Psychological Dark Patterns. There are 10 votes indicating the absence of a dark pattern.

-2.05

4 votes
Badges / Endowed Progress -
4 / 0 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

4 votes
Complete the Collection -
4 / 0 votes
The urge to collect all the items, achievements or secrets in a game.

3 votes
1 votes
Variable Rewards -
3 / 1 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

2 votes
2 votes
Invested / Endowed Value -
2 / 2 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

2 votes
2 votes
Illusion of Control -
2 / 2 votes
The game cheats or hides information to make you think you're better than you actually are.

1 votes
2 votes
Aesthetic Manipulations -
1 / 2 votes
Trick questions or toying with emotions or our subconscious desires.

1 votes
3 votes
Optimism and Frequency Biases -
1 / 3 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 33,446 votes.
Google Play:  (4.22) with 219,110 votes.



Recent Dark Pattern Reviews

Infinite Treadmill reported on Dec 22, 2022
obviously by nature uno has no end
Social Pyramid Scheme reported on Dec 22, 2022
constantly pushes you to invite people from Facebook. annoying if you don't have a Facebook because it doesn't give up.
Invested / Endowed Value reported on Dec 22, 2022
you earn or lose coins based on whether you win or lose games. meaning your copy may have more or less value than someone else's. there's also many achievements and rewards you can earn which can be arbitrary or random.
Artificial Scarcity reported on Dec 22, 2022
they're also usually dumb and pushed unto you constantly.
Can't Pause or Save reported on Dec 22, 2022
you can't leave a round in the middle. if you pause for too long, an auto ai takes over. however, if this ai loses, you lose coins because of what an ai did. if the ai wins, you gain coins and get credit for an ai. auto mode is also pretty bad at the game, so unfairly losing, therefore losing in game currency (which is required to play in the first place) is very likely, encouraging you to continue to play until the timer is up.
Wait To Play reported on Dec 22, 2022
if you run out of coins you have to wait hours to be able to play again, as you have to have at least 100 coins to play at all.
Pay to Skip reported on Dec 22, 2022
if you buy more coins, obviously you can have 100 coins and skip the coin replenishing timer. at least 100 coins are required to play.
Power Creep reported on Dec 22, 2022
certain items will expire, although the expiration date is very long.
Encourages Anti-Social Behavior reported on Dec 22, 2022
this is something by nature in any uno game. trickery is kind of part of the strategy and this applies to the irl card game as well as any version. its still a component though.
Badges / Endowed Progress reported on Dec 22, 2022
there are way too many of these, often arbitrary or random.


Report a Dark Pattern

Screenshot Play the worlds number one card game in a whole new way in UNO! The classic card game comes to your mobile device with all-new rules, tournaments, modes of play and much more! Whether youre at home, on the go, an UNO veteran or completely new, UNO! is the ultimate competitive family-friendly game! Ready. Set. UNO!

- Play classic UNO or select from a variety of new rules to play in real-time matches
- Compete in tournaments and events to win rewards and top the leaderboards
- Partner up, play in 2v2 mode and collaborate to win
- Connect anytime, anywhere with friends from around the world

FEATURES

The Classic Game at your Fingertips
New to UNO! or wanting to play your favorite card game? Tap Quick Play and start up a new game with classic UNO rules. Play anytime, anywhere you can connect!

Rule Your Room
In Room Mode, invite friends and set up your own house rules. Play new cards like Discard All to remove one color completely from your hand or rules like Stack and watch your friends pile cards into their hands. This is the ultimate family-friendly mobile party experience that makes it easy for anyone to join!

Buddy Up
Find a friend and partner up to battle in 2v2 mode! Help each other reduce your hand (or your partners) to zero as quickly as possible to beat the other team!

Connect, Chat, Yell UNO!
Easily connect with friends, chat with others during a match or yell UNO into your device when youre about to win. Strategize with friends or cheer others on!

Real-Time Matches Galore
Compete in tournaments and special events to win awesome rewards! Top the leaderboards and show-off to your friends!

Go Wild No, Really.
This no-holds-barred mode is the ultimate UNO! challenge. House rules on, two deck play and winnings up to 160 times what you put in! But beware, in this wild scenario, you win big or go home empty handed! Are you up for the challenge?


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