Daily Rewards

Encourages return visits every day and punishes you for missing a day.

Daily Rewards are a very common dark pattern used in addictive games. Games that use this will give you a reward the first time you play the game each day. If you miss a day, you miss the reward. This in itself isn't much of a dark pattern, but sometimes you get better rewards for playing every day and maintaining a "streak". The more consistently you play, the better your daily rewards. If you miss a day, you "break the chain" and lose your bonus. Losing your streak can be bad for the player so there is a strong urge to check the game every day.

Sometimes there is an option to use Premium Currency to spend money to restore your broken streak. By combining these two dark patterns, games can get people to pay to avoid punishment. This is a negative experience for the player that directly benefits the game developer and is not generally related to the core gameplay. Combing two dark patterns like this often amplifies their power.

By encouraging consistent daily play, the game is trying to make you develop a habit of playing the game. If the game becomes a habit, it is harder to stop.


Examples

Call of Duty®: Mobile Call of Duty®: Mobile
"30 new daily rewards each month"

Tiny Tower Tiny Tower
"You have a set amount of rent to collect daily."

Delicious World - Cooking Game Delicious World - Cooking Game
"they call them daily delights for every day that you log-in, there are also daily tasks and events"

Word Hop ‏‏‎‎‎‎ ‏‏‎‎‎‎ Word Hop ‏‏‎‎‎‎ ‏‏‎‎‎‎
"yes, in the form of a "daily challenge" calendar form"

LEGO® Tower LEGO® Tower
"You have a set amount of coins to collect each day."

LEGO® Legacy: Heroes Unboxed LEGO® Legacy: Heroes Unboxed
"Yes, whether it be XP Scrolls, Coins, Gems, or Character tiles."

GrandChase GrandChase
"Daily login rewards. For events the number of daily rewards is the same as the number of days said event runs for, with no leeway."

Dragon Mania Legends Dragon Mania Legends
"Players receive increasing rewards for logging into the game each day. However, progress is not lost if a day is missed."

Hades' Star Hades' Star
"Daily red star ingame currency mission, daily win on blue stars for ingame currency"

Mobile Legends: Bang Bang Mobile Legends: Bang Bang
"Daily Quests / chests every several hours"