Daily Rewards

Encourages return visits every day and punishes you for missing a day.

Daily Rewards are a very common dark pattern used in addictive games. Games that use this will give you a reward the first time you play the game each day. If you miss a day, you miss the reward. This in itself isn't much of a dark pattern, but sometimes you get better rewards for playing every day and maintaining a "streak". The more consistently you play, the better your daily rewards. If you miss a day, you "break the chain" and lose your bonus. Losing your streak can be bad for the player so there is a strong urge to check the game every day.

Sometimes there is an option to use Premium Currency to spend money to restore your broken streak. By combining these two dark patterns, games can get people to pay to avoid punishment. This is a negative experience for the player that directly benefits the game developer and is not generally related to the core gameplay. Combining two dark patterns like this often amplifies their power.

By encouraging consistent daily play, the game is trying to make you develop a habit of playing the game. If the game becomes a habit, it is harder to stop.


Examples

Star Trek Timelines Star Trek Timelines
"You have to visit everyday to collect the games "energy" and daily rewards- it can be stressful to miss a day."

Moe Girl Cafe 2 Moe Girl Cafe 2
"You are allowed to spend in-game premium currency to catch up three times."

Skip-Bo Skip-Bo
"Hourly collection of coins"

Survivor!.io Survivor!.io
"Daily and weekly rewards"

Ensemble Stars Music Ensemble Stars Music
"EN version introduced a daily reward system that isn't there in JP"

PK XD PK XD
"It has some daily rewards."

Bloons TD 6 Bloons TD 6
"The game has daily rewards and challenges (which give more rewards)."

Puzzle Page - Crossword, Sudoku, Picross and more Puzzle Page - Crossword, Sudoku, Picross and more
"Every day you play you get free tokens and you get more tokens the more consecutive days you play"

Rise of Kingdoms: Lost Crusade Rise of Kingdoms: Lost Crusade
"There are rewards and achievements that can only be unlocked by playing daily."

Plants vs. Zombies™ Heroes Plants vs. Zombies™ Heroes
"Quests show up every 3 hours to reward gems. Winning matches grants tickets which earn weekly event cards refreshed per week."