Daily Rewards

Encourages return visits every day and punishes you for missing a day.

Daily Rewards are a very common dark pattern used in addictive games. Games that use this will give you a reward the first time you play the game each day. If you miss a day, you miss the reward. This in itself isn't much of a dark pattern, but sometimes you get better rewards for playing every day and maintaining a "streak". The more consistently you play, the better your daily rewards. If you miss a day, you "break the chain" and lose your bonus. Losing your streak can be bad for the player so there is a strong urge to check the game every day.

Sometimes there is an option to use Premium Currency to spend money to restore your broken streak. By combining these two dark patterns, games can get people to pay to avoid punishment. This is a negative experience for the player that directly benefits the game developer and is not generally related to the core gameplay. Combining two dark patterns like this often amplifies their power.

By encouraging consistent daily play, the game is trying to make you develop a habit of playing the game. If the game becomes a habit, it is harder to stop.


Honkai Impact 3rd Honkai Impact 3rd
"Optional rewards, often meaningless."

Blue Archive Blue Archive
"These are the dailies, daily rewards from Arona, reclaim your Cafe Earningsw and PvP ranking rewards (there can be more in some events, including Trip-Trap Train)"

Smurfs' Village Smurfs' Village
"Daily smurfy resource by Reporter Smurf. Also, there is free premium currency every day by watching an ad"

My Talking Tom Friends My Talking Tom Friends
"for the first 5 days, you get rewarded the characters, ginger, ben, Becca, though tom and angela are unlocked on the same day, on days 6, 7, and 8, you get coins, bus tokens (see my review on loot boxes to see what they do), and a superhero outfit"

Yu-Gi-Oh! Master Duel Yu-Gi-Oh! Master Duel
"You get daily gems and 3 (out of 9) daily missions once a day. The daily missions do stack, so it incentive to open the game every day (although you don't have to play a single match) and finishing all the daily missions every 2-3 days (which is rather quick)."

TheoTown TheoTown
"You get a few crystals from visiting the game daily"

AFK Journey AFK Journey
"Daily login bonus, AFK timer has a cap- so you do have to log in every day to gain resources."

"Daily gift with limited time offers"

Bud Farm: Grass Roots Bud Farm: Grass Roots
"play for a week or start daily rewards again"

Space Arena: Build & Fight MMO Space Arena: Build & Fight MMO
"login bonuses, daily quests"