Daily Rewards

Encourages return visits every day and punishes you for missing a day.

Daily Rewards are a very common dark pattern used in addictive games. Games that use this will give you a reward the first time you play the game each day. If you miss a day, you miss the reward. This in itself isn't much of a dark pattern, but sometimes you get better rewards for playing every day and maintaining a "streak". The more consistently you play, the better your daily rewards. If you miss a day, you "break the chain" and lose your bonus. Losing your streak can be bad for the player so there is a strong urge to check the game every day.

Sometimes there is an option to use Premium Currency to spend money to restore your broken streak. By combining these two dark patterns, games can get people to pay to avoid punishment. This is a negative experience for the player that directly benefits the game developer and is not generally related to the core gameplay. Combing two dark patterns like this often amplifies their power.

By encouraging consistent daily play, the game is trying to make you develop a habit of playing the game. If the game becomes a habit, it is harder to stop.


Examples

Sky: Children of the Light Sky: Children of the Light
"It isn't "truly necessary", but yes."

WWE SuperCard – Multiplayer Card Battle Game WWE SuperCard – Multiplayer Card Battle Game
"Login calendar only allows a few days missed before losing out on rewards."

Dead by Daylight Mobile Dead by Daylight Mobile
"there are login rewards, as well as dailies."

Plants vs. Zombies™ 2 Plants vs. Zombies™ 2
"The game threatens to take away your streak unless you pay 20 gems to maintain it should you miss a day"

Legend of the phoenix Legend of the phoenix
"Palace Duties Dailies Foster children education Dating confidants Pranks 4 free daily debates Library writing Rare beast hunts per day"

Rise of Kingdoms Rise of Kingdoms
""VIP can grant governors powerful exclusive buffs. All governors will receive VIP Point.png VIP Points every day they log in. The more days you log in consecutively, the more VIP points you will earn (up to a maximum of 200 VIP Point.png VIP Points per day).""

Girls' Frontline Girls' Frontline
"Has a daily log-in bonus. Any items with a timer must be collected manually once finished."

Creatures of Aether Creatures of Aether
"The game has daily login rewards that operate on a streak basis. Breaking the streak once removes your ability to get set rewards."

ISEKAI:Demon Waifu ISEKAI:Demon Waifu
"Multiple daily login bonuses"

Gardenscapes Gardenscapes
"Daily reward meter where you lose your streak if you miss a day."