Variable Rewards

Unpredictable or random rewards are more addictive than a predictable schedule.

Casinos know that slot machines are more addictive if they pay out a random reward at unpredictable times. If people always won back 80% of their money on each pull of the lever, it wouldn't be an exciting game and wouldn't be addictive. It's the unpredictable and random nature of the rewards that keeps people playing with the hope for that rare big jackpot.

A constant or predictable schedule of rewards is not very exciting. This is why games often randomize the rewards that you receive for finishing a level or defeating an enemy. By making the rewards like a slot machine, they are trying to make the game more additive. They may also be trying to extend gameplay by making you grind longer to get what you want. If you need a certain item, but it only appears as a reward 5% of the time, people will keep playing over and over with the hope of getting that rare item. If the game has limited energy and forces you to wait to play then people may end up paying money to skip the wait.


Examples

Mighty DOOM Mighty DOOM
"When you complete a daily mission, you can see the possible pool of loot, but it is randomized within it."

Limbus Company Limbus Company
"There are in-game chests that give a inconsistent number of specific valuable resources."

Merge Studio Merge Studio
"The game will help you out a lot and making you feel good then the next time you have to pay to get that same reward"

Final Fantasy XV: War for Eos Final Fantasy XV: War for Eos
"Skirmishes and all radar objectives give random rewards"

Love Nikki-Dress UP Queen Love Nikki-Dress UP Queen
"item drops on levels are never guaranteed, requiring players to waste stamina on grinding"

Chuzzle 2 Chuzzle 2
"there are spots on the level map that give you a random reward when reached, and completing the daily puzzle gives you a random prize"

Pikmin Bloom Pikmin Bloom
"there are a few types of seeds (particularly event seeds) that give you a random pikmin when it finishes growing, so it's impossible to determine when or if you'll be able to finish an event with limited time pikmin"

Kawaii Home Design Kawaii Home Design
"So. Many. Rewards. And there's mostly just random and end up being useless. I cannot stress this enough."

Papa's Mocharia To Go! Papa's Mocharia To Go!
"Minigames can be played to unlock random clothing items. These minigames are optional."

Food Street - Restaurant Management & Food Game Food Street - Restaurant Management & Food Game
"Events"